Discovering How to Blog

Social media is your business tool to engage in one-to-one marketing. It should form a central plank of your marketing strategy.

So what’s the first step? You or your business could start anywhere, and it really depends on your defined aims.  At eezap.com we’re going to start with a blog. This gives us an opportunity to scope out what we do, but perhaps more importantly, we get the chance to put some content online. This allows us to begin building interest around our services. 

How do you go about setting up a blog? That’s easy enough since there are lots of options. For the eezap.com blog we had a look at Wordpress, Blogger, Typepad, tBlog and others. We are going for Blogger. It’s easy to set up, is well used and is free (not true with Typepad, which you pay for, but is ad free).

Now let’s post our first post. What is your blog going to be about? It needs to be relevant to your business, and you probably want to write it so that it doesn’t get too personal. Remember, what you write is going to be out in the public domain. Don’t be shy of including information that gives some of your expertise away. “Sharing is caring” as the saying goes, and you want your community to feel that it’s worth reading your material. 

Once you have written your first post, pop it up and... er... well, it’s not a case of build it and they will come. But at least now you have made a commitment to write a piece about your work on a regular basis.

You can begin to build followers to your blog. Your followers can comment and they can spread the word throughout their own social media networks, simply by clicking a button.

Plus, once you have got a post up, we can start customizing your blog, linking it back to your website and telling people about it. That means you can change content on your website by posting to your blog. This has many benefits which we'll explore in the next post.

Have you linked your blog to your website and vice versa? What was the easiest way you found of doing this?  Feel free to comment!