Twitter, Facebook and Google+

The three social media platforms that are the most talked about are the ones your business should consider mastering immediately. Think of them as The Friendly Giants: Twitter, Facebook and Google+.

Each platform has a slightly different appeal to its users. Facebook and Google+ are similar and centre on an individual’s Facebook or Google+ page. You’ll need to set up a page for your business in either or both Facebook and Google+. From your page you can then begin to link up with businesses and people that operate in your industry or are potential clients.

Twitter is slightly different. You’ll still need to set up a Twitter page, but Twitter emphaises the actual tweet, rather than your page. It’s usually interesting to look at different Facebook and Google+ pages, not quite so interesting to look at different Twitter pages. Tweets, rather than pages are the main attraction.

That said, it’s a subtle difference, and all three allow immediate interactive posting using a laptop or mobile phone. As a business, your skill in posting or tweeting is what will drive potential clients to follow you and visit your web pages. To achieve a good following, you’ll have to make regular postings that are relevant, amusing and not necessarily product driven. However, throwing in the odd offer for your products won’t hurt. 

Step one in developing a TFG strategy is going to be following others who operate in the same line of business as you, or simply people you are interested in following. At eezap.com we’re following other social media experts, business experts and internationally famous entrepreneurs. Why not? Anything they say that we find interesting, we’ll resend to our social media network. 

After following others’ posts and tweets, you might consider a social media strategy that takes account of the following:

• How are others using social media in your industry or locality? 
• What character do you want to have, and what guidelines would you give your staff for posting or tweeting on your behalf?
• Be as true to yourself and your business as possible, followers will respond to your honesty.
• Plan to tweet regularly, even drawing up a communication plan if necessary.
• Post material that can be shared or re-tweeted easily.

Once you’re posting or tweeting successfully, your followers will begin to re-send or re-tweet your posts. At this point, not only will you be communicating regularly with your immediate followers, but also with your followers’ followers, and with your followers’ followers’ followers. I could go on, but you get the idea. Your potential reach is exponential.  

Say you build up 600 followers on line, and each of those has their own 600 followers, your communication could be reaching at least 360,000 businesses or individuals. That's not including the followers that each of the followers of the followers has! The numbers are pretty impressive, and that's why, your business needs a well managed social media strategy.

One last thing, be sure to get the Twitter, Facebook and Google+ buttons on your website pages. Anyone that finds your website relevant and interesting can begin following you and advertise your website content to their network.  

If you want to discuss the possibilities around The Friendly Giants and how they can help your business reach a very wide network indeed, get in touch with eezap.com. We’d be happy to help you out.