What's Your Story?

There is regular talk on social media sites about narrative. Either personal narrative or business narrative, in either case the theory is that humans love and relate to stories, rather than products per se.

Take a company like Dorset Cereals. If you want to look at some really good use of social media, the DC team have got it down to a fine art. But even before social media had come along, the company worked on its story. After all, oats, raisins, and other dry goods in a box aren't on their own, that appealing. But give the box nice warm colours and create a narrative of honest Dorset goodness and it becomes difficult to tell what's more wholesome, Dorset, or the cereals from Dorset!

Once you have a narrative like that, social media becomes a little easier. So to those businesses that say that social media is not for them, or doesn't go well with their industry, we beg to differ.

What is your company's story? What is the extra something that you are trying to get customers or clients to buy into? Once you have defined this, then knowing what to say, or show, or connect to, via social media, becomes a whole lot easier.

 eezap! What's your narrative? Our website begins to say it in pictures. We use an existing physical network of intelligent ABs who have time to spare and the ability to get themselves around others' marketing aims.

Our clients know they are handing over their social media to clever communicators. We have the techies too, but there are quite a few of those around. It's our ability to communicate intuitively, minute by minute with a deep understanding of a client's key messages, which makes eezap stand out.

The fact that a physical network sits along side a digital one means the two work together to spread the word for our clients. Because eezap is a physical network of bright, worldly people, it can transpose very successfully to a digital network. Don't forget that a physical network itself becomes an ideas factory. Few businesses have the resources to focus a group of creatives solely on social media. eezap solves this by putting such a group at a client's disposal.

How is this reflected in our posts and blogs? Well, this blog in itself is a case in point. You can read it and get guidance. Follow us on Facebook and you'll begin to see posts which will prove instructive to you and your social media activity. And once you need to hand that activity over to an intelligent network of communicators, you'll know who to get in touch with. 

What's your story? eezap can help you define it, and then build the narrative online.